How did this Happen? How did we get here?
I feel like I have spent an unreasonable amount of time trying to shop for ethical, sustainable, conscious clothing. I have read and bookmarked so many blog posts with titles like “the 30 best ethical fashion brands to shop right now” and I’ve used this data to create countless entries on my ‘ethical clothing’ spreadsheet (yes I’m one of those people).
On this spreadsheet, I’ve tried to distinguish between ‘ethical’ and ‘conscious’ and ‘sustainable’. What do these words actually mean? Are these products or brands certified? What does certification mean? I have been trying to do this type of research since learning about the unethical and often inhumane practices that plague the fashion industry. I say “trying” because researching brands and brand certifications is often confusing, exhausting, and quite frankly disappointing.
I am a busy woman with a full time job. I want to be able to sit down and have a nice, ethical shopping experience with a glass of wine, dammit. Countless blog posts and shuffling through too many browser tabs does not add up to a blissfull shopping experience. And if I’m going to spend a small fortune on a pair of loafers than I want to be able to easily compare the price/material/style etc. without flipping between thousands of different tabs to make sure I’m getting the best product for me, and for my cause.
I know that a marketplace like Just Ethical Goods will help me shop smarter and easier, and I imagine that it can help other people too.
So here it goes.