Brand profile, spotlight on:
At first glance Groceries Apparel is a brand producing quality, organic cotton garments with a slight Southern California flare, however upon closer inspection I found that there was much more going on here. Yes organic cotton is wonderful and admirable and yes we all need basic t shirts and v necks, but Groceries Apparel is also producing some beautifully cut dresses, some scandalous tanks, and some downright un-basic tops. I have been pleasantly surprised by their collection at every turn and am very impressed by their fierce commitment to their ethics. What follows is what I learned as well as a snippet of my favorites from their current collection. Enjoy.
Groceries Apparel searched for many years to find a brand certification that included all of the boxes that they strive to check: organic, sustainable, fair, grown in the USA, and made in the USA. Eventually they created their own certification called Seed to Skin which focuses on human empowerment, organic and recycled ingredients, and responsible manufacturing.
Regarding the environment:
Groceries apparel is committed to creating and maintaining a brand that prevents further degradation of the environment while also alleviating some of the environmental burden that already exists. They use only GMO-free organic cotton fibers or fibers from low impact crops like flax, hemp, and eucalyptus. These fabrics are produced without pesticides, herbicides, or other harmful chemicals and have a limited impact on the environment compared to conventional farming methods. Groceries Apparel also uses recycled materials, including recycled plastic bottles and recycled cotton trim and t-shirts, to weave some of their fabrics. This prevents plastics (which are not infinitely recyclable) from ending up in the oceans and prevents previously manufactured cotton (which requires less energy to reweave than growing and weaving new cotton) from ending up in landfills. Their supply chain focuses on efficient design and recycling in order to minimize waste. Producing garments locally maximizes efficiency and quality while also limiting the carbon footprint.
Regarding the ethics:
Fibers are sourced from farms in the United States whenever possible, which helps to ensure that farm workers are treated and paid fairly. Fabrics are woven, cut, and sewn in Groceries Apparel’s Los Angeles, California factory where workers earn at least the California minimum wage and where labor laws are enforced. Local production maximizes efficiency and employee pay while creating and maintaining over 70 full time jobs in Los Angeles.
Groceries Apparel redefines transparency and human responsibility by supporting family farms, localized manufacturing, living wages, and GMO-free, organic ingredients. Their local and traceable production maximizes quality, efficiency, and employee pay, and minimizes redundancy, waste, and their carbon footprint. This approach to garment making ensures garment quality, environmental protection, and fair employment.